SEO Success for D-Tec Pest Solutions

Case Study: Pest Control SEO by Ranking Australia

Goals

• Increase organic search traffic.
• Improve click-through rates (CTR) and impressions.
• Enhance visibility and ranking on search engines.
• Target relevant keywords to attract potential customers.

Strategy

1. Keyword Research & Targeting:
   
   • Identified high-potential keywords such as "pest control near me" and "termite treatment".
   • Optimised existing content, and future content around these targeted keywords.
2. On-Page SEO:
   
   • Improved meta tags, headings, and content quality.
   • Ensured mobile-friendly design and fast loading times.
3. Content Marketing:
   
   • Published informative and engaging blog posts, based on our New Blog Drafting Tool.
   • Focused on high-quality, relevant content to engage users - and focussed around Keyword Opportunities - identified by the DataSense Dashboard.
4. Technical SEO:
   
   • Enhanced website structure and navigation.
   • Ensured proper indexing and crawling by search engines.

What were the SEO Results

Overall Performance:

Clicks: Increased from 185 to 372 (100% increase).

Impressions: Grew from 14.5k to 23.7k (63% increase).

CTR: Improved from 1.3% to 1.6%.

Average Position: Improved from position 23 to position 12 (Officially First Page Average)

Device Performance

SEO & Content Performance Highlights

• Significant gains for the blog post "Identifying Wood Boring Beetles".
• Increased traffic for the commercial pest control services page.
• Higher visibility for queries like "pest control near me" and "termite treatment".
• Product snippets started gaining impressions, indicating visibility in rich search results.

What was the impact on D-Tec Pest Control's Online Marketing Strategy?

• Doubled the organic traffic.
• 45% Improvement of search engine ranking compared to 12 months ago!
• Increased visibility on search engines, especially on mobile devices.
• Higher rankings for key service pages and blogs.
• Improved overall website performance and user engagement.

This case study demonstrates the effectiveness of targeted SEO efforts in driving measurable business growth. D-Tec Pest Control now enjoys enhanced visibility and continues to attract more potential customers through improved search engine rankings.