10 Creative Marketing Strategies That Will Make You Stand Out
By Katrina Puranik - Google Marketing Specialist, Ranking Australia
By Katrina Puranik - Google Marketing Specialist, Ranking Australia
If you're reading this post, you're likely going through a marketing slump. The pressure of finding new ways to draw your target audience in is making you feel tired and frustrated. With so many options and strategies available to marketers today, it can be challenging for businesses to stay innovative and creative.
Instead of giving up or trying new tactics that have little effect on the long-term performance of your company, here are ten creative marketing strategies that will make you stand out from the crowd. This is not a strategy that will give you overnight success; however, with some dedication, these tactics will provide lasting value for your business in the long run.
#1
Create a Sense of Urgency
#2
Create Exclusivity
#3
Decide What Matters To Your Audience
#4
Surprise and Delight Your Audience
#5
Don't Be Afraid To Be Funny
#6
Keep up with the Latest Marketing Trends
#7
Keep Learning and Stay Relevant
#8
Be Persuasive and Explain Why You’re Better than Your Competitors
#9
Define Who Your Target Audience is and Build a Brand Persona for Them
#10
Hold an Event or Rally Around an Annual Theme
Here are some examples of our Brand Marketing strategies for creating engaging content:
Offer something in exchange for an action. For example, if you offer half of your products or services on Wednesdays, it will appeal more to
potential customers because they know they can save money while still getting what they want.
The key to creating exclusivity is offering something that can't be found anywhere else. This could mean hosting events or providing special
offers. For example, if you're a coffee shop, you could host coffee tastings with complimentary samples so that people know that there are
only a certain number of tickets for each tasting and that it won't last very long. If you want more customers, try giving away free samples
at the end of your business day and during slow times. You could also offer discounts to people who sign up for your newsletter.
It's important to know what matters most to your audience. This is the first step to making a great marketing strategy. What are they looking for? What experiences do they want? When you know, it will be much easier to figure out what messages, concepts, and features resonate with them. For example, when the focus of your business is handmade trinkets and souvenirs, the key message you will have should be about quality craftsmanship. In this case, you might use hand-drawn illustrations in your marketing materials or place high importance on customer reviews on social media platforms. If your business sells luxury goods, another effective market method would be an exclusive look at a product before it hits the shelves. If your target audience wants something unique, this point-of-sale strategy could make them feel special by giving them access to something that no one else has seen yet.
See below another example of our marketing - reducing the brand logo - and focusing on "value".
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We've all heard this mantra, but it's not just a catchy saying. Marketing strategies should be executed in such a way that they surprise and
delight your audience. Your audience is much more likely to talk about how they were surprised and delighted by your marketing efforts than
they are to complain about the lack of engagement or the length of time it took to see results. So, keep your surprises and delights coming!
Make your posts entertaining. Even if your product or service isn't particularly entertaining, it doesn't mean you can't have a sense of humour. Use your personality and become memorable. Remember, people buy from people they like. Giving people a break from that serious business look they get used to seeing on social media will make them more engaged with your selling. To do this effectively, you need a sense of humour. It may sound like an obvious thing, but you want to be able to laugh off whatever pink elephants might come along in the future.
See some of our content we created below, for InkBlotVA, with a unique tone of voice to align with their target audience and personality traits of the desired clients.
Ensure your marketing strategy is successful in staying on top of the market. Whether by watching online videos, reading industry blogs, or following your competitors, staying in tune with trending will help you stay relevant and maintain your position. If a new trend comes out that you know your competitors are using, consider implementing it as well. This will keep them from taking over and drive traffic back to your website. Another way to stay relevant is by keeping an open mind. With so many marketing methods and strategies available today, it's tempting for businesses to get stuck in their ways and not adapt to change. Keeping an open mind about what's going on in the industry gives you a better chance of standing out from the crowd.
Ensure your marketing strategy is successful in staying on top of the market. Whether by watching online videos, reading industry blogs, or following your competitors, staying in tune with trending will help you stay relevant and maintain your position. If a new trend comes out that you know your competitors are using, consider implementing it as well. This will keep them from taking over and drive traffic back to your website. Another way to stay relevant is by keeping an open mind. With so many marketing methods and strategies available today, it's tempting for businesses to get stuck in their ways and not adapt to change. Keeping an open mind about what's going on in the industry gives you a better chance of standing out from the crowd.
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Stand out from your competitors, and show you are better than them. Help your potential customers to choose your company over your
competition and what makes you better. A few ways you can improve your marketing strategy are by presenting yourself as being innovative,
helpful, or superior in some way. Companies that focus on this aspect of their marketing often find it easier to sell their services or
products because it's clear that they have a lot to offer that others don't. One way to do this is by showing how your company works more
efficiently than your competitors. For example, if you're selling a product through an online platform such as Amazon or eBay, you could
explain how your product is made with 100% organic cotton and not chemically treated. Or, if you're selling premium-quality furniture,
explain the difference between the lower-quality furniture sold at Ikea and yours.
Your target audience defines who you are and your brand. If you're not clear on your target audience, you could be spending a lot of money marketing to the wrong people with ineffective strategies. Rather than brainstorming ideas for new marketing tactics, spend some time figuring out who your target market is and what it is that makes them like or dislike your company. You should also ask yourself what personality traits are essential to your brand's persona and how you can use those traits in your marketing strategy. For example, if you're a bakery, someone who likes baked goods may be on the list of people who like your business as they share their favourite recipe with friends and family members.
But, if they are looking for a healthy meal option, they may not be interested in what you offer. In this instance, these two different
groups of people would likely fall into different demographics or purchase channels. This gives you an idea of how to tailor your
marketing strategy for these two different types of consumers.
Planning an event or rally around a specific theme is one of the most effective marketing strategies you can use. This strategy is especially beneficial if you are struggling with how to find new customers. A strategy like this allows your business to create a sense of community and invites potential clients to engage with your company on a deeper level. From interactive workshops to in-person events to speed dating, there are many ways you can plan an event that ensures you stand out from your competitors. Themes can be anything from health and wellness to travel, so long as they have broad appeal and connect with your target demographic on a deep level. You could also try hosting an exclusive party for your clientele to encourage them to follow or share your brand on social media.
Example of event marketing from Ranking Australia:
Marketing Innovation & Trends
Innovation is key to creating a marketing strategy that works. To break through to the next level, you will need to be creative, look for
new opportunities and figure out how to surprise your audience. Who knows? You might create a new industry and make a name for yourself!
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