3 Key Aspects of Website SEO That Work
By Katrina Puranik - Google Marketing Specialist, Ranking Australia
By Katrina Puranik - Google Marketing Specialist, Ranking Australia
Since 2016, we have been exploring the intricacies of Search Engine Optimisation and how Google interacts with your website and what determines its rank in search results. This algorithm evolves all the time, which is why you can no longer have a static website. Your website is your digital storefront - and just like a physical store, it needs to stand out above the rest. This is the core of SEO. This is how we help you succeed online.
Fundamentally your digital marketing strategy is aimed at promoting your business. What we do is a holistic approach to your marketing. Incorporating the data, your business goals, and ensuring a synergy between the two - while capturing your marketing niche online - attracting the right activity, achieving results that you can see and feel.
This is essentially new leads, more sales. Overall improvement across the board. It's one thing to be on the first page - but is this actually getting the results you are looking for? We make sure the data is supporting your marketing goals and aligned with your target market.
Content creation is at the heart of our strategy - creating blogs, landing pages, and social media content - that increases your visibility on Google.
Consistency of your brand experience, the clarity of your message - and clearly identified lead capture systems that encourage regular engagement with your content.
Clicks are absolute gold - they increase the popularity of your website in unison with your content marketing to tell Google that your website is current and relevant for your target market.
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