By Katrina Puranik - Google Marketing Specialist, Ranking Australia
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What makes a copywriter good or bad is simply the tools they use. If they are using AI extensively - it would give me reason for
concern. As the program is not keenly entertaining, or witty like a human being. But rather dry, or trying to hard to be engaging and
coming off as annoying and repetitive.
AI is only good for crunching ideas, and creating a draft framework for your articles. AI sticks out like a sore thumb - so take your time - and choose a copywriter that can think for themselves? You will be able to keep your reader's attention for more than 3 seconds.
#1 Don't lose your reader with AI!
If you are dedicated to writing good copy, being mindful can be enough. But in the case of building a brand, and writing good copy that converts your readers, this is when it is important to turn up the heat and really work some magic with your copywriting skills. This guide relates to copywriting from a marketing and advertising perspective. Either you are a copywriting, or you are looking to become one.
Or you are looking for the aspects that make a good copywriter that you weigh up when hiring a copywriter.
Copywriting refers to content creation for advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy. A "Good Copywriter" will look at your target audience and how they feel, think, or respond, and tie your content into your marketing strategy.
A blog is an article. It is the opportunity to write and inform your viewer on insights and stories relating to your industry. Additionally, they provide insight or social commentary on a variety of topics. These are published on your website or via online forums. A blog typically relates to a specific topic and ranges in word count from 300 to 2000 words. A blog will contain images, videos, interactive charts, infographics.
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Copywriting Methods >
The headline objective is to get you to read the first line. The purpose of the first line is to get you to read the second line, and
so on. In short, if your first line doesn't enthral your readers , all is lost.
- Joe Sugarman
We subtly break down the reader's guard and substitute it with a solution that will resonate with the reader.
We find out how to connect with our audience through word choices and ideas that are portrayed in writing.
We provide an attention-grabbing headline that uses literary techniques to grab their interest.
We research your audience and listen to what they are saying via social media, search engines, and competitor analysis.
We speak to your audience on their level. Using the appropriate lingo that resonates with the context of interactions and discourse.
Talk to Ranking Australia's team today to find out how we can help you create great content. On-brand and faster than you thought possible. Competitive pricing and packages available.
#6 Try A Different CopyWriting METHOD
There are quite a few approaches I have encountered over the years - however the Thirty, Flirty & Thriving Copywriting Method Approach always works best. Ideally staying on branding and focusing on problem or need that is prevalent on you having the solution.
Inspire / Entertain Hook the reader
Inform / Offer
Something for free
Proof /
Validate your brand
Call to Action
Customer
Buy-in
The Problem Agitate Solution (PAS) method is a persuasive copywriting technique that is commonly used in advertising, marketing, and sales to convince potential customers to buy a product or service.
Problem
First, you identify a problem that your target audience is facing. This problem should be one that your product or service can solve. By
highlighting the problem, you get your audience to pay attention to your message and empathize with their situation.
Agitate
Next, you agitate the problem by emphasizing the negative consequences of not solving it. You want to make your audience feel the pain of
the problem and the urgency to find a solution.
Solution
Finally, you present your product or service as the solution to the problem. You explain how it can solve the problem and the benefits of
using it. By presenting your product or service as the solution, you make it more likely that your audience will take action and make a
purchase.
The PAS method is an effective way of getting the reader's attention, creating a sense of urgency, and convincing them to take action.
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