Google SEO Content Marketing for Australian Small Business

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

Your Content is all about telling a story, engaging with your customers and creating brand awareness.

One of the most helpful tools when scheduling your posts is a content scheduler such as  Publer,  Hootsuite   or  Buffer. If you are solely posting to Instagram, then Later also offers a free tool.  

Content marketing helps businesses in a variety of ways. Firstly it tells Google that you are active on the internet, giving you a higher ranking. Secondly, it is a method to engage your audience.

Remember, It is easy to spot a fake, be genuine and tell a story appealing to your viewer.

Your Content should have a purpose - brand awareness, audience engagement, or improving conversions. You will need to align your social media posts with a strategy.

Jodie Harris of Content Marketing Institute says to write great Content; you should adopt this model:-

1. What will you create as Content?
2. How will your Content align with your business and marketing goals?
3. How will you create compelling stories that your audience will love?

Content Marketing is a long term strategy with a purpose. It focuses on building brand awareness, audience engagement and brand reputation with your target audience.