Learn How To Brand Like A Pro With Canva

By Katrina Puranik - Google Marketing Specialist, Ranking Australia

LEARN FROM THE EXPERTS

Learn How To Brand Like A Pro With Canva

Canva Workshop For Business Owners

Design Beautiful Posts

Learn how to use the templates, tools and images to create web banners, social media posts and so much more for your business.

Build Your Brand to Get Noticed

Branding is about creating an identity, whether online or physical. Your message will be created with ease when you implement a sound concept with the tools in Canva.

Learn How To Brand Like A Pro With Canva - Social Posts example 2

Easy as 1, 2, 3

We will demonstrate how to piece together your brand using proven tips and strategies for generating brand awareness and consistency across a variety of digital platforms.

Talk to us about establishing your brand online - we can help with ideas, content creation, planning, and so much more. We have a team that is waiting to help you grow online.

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A Guide to building your Brand Online

Define your brand: Your brand should have a clear and consistent message that defines what you do, what your values are and how your brand stands out from its competitors.
Understand your target audience: Identify ideal customer avatar - how they think, what they need, how they live, where there are based, lifestyles, and quirky habits - everything to gain more insight into how you need to shape your brand. Understanding their needs, preferences, and behaviors can help you tailor your brand message to their unique requirements.
Research your competition: know what you are up against. What marketing activities, and techniques they are using and use this as a gap analysis for your own branding strategy. To find out what is not being offered and how you can stand out above the rest?
Develop a brand voice and tone: Establish a brand voice and tone that reflects your brand's personality and values. This should be consistent across all marketing and communication channels.
Create a visual brand identity: One that reflects your brand's personality and values. This goes beyond your logo, it is your color scheme, typography, and overall design aesthetic.

TIP: Canva allows you to create a Brand Hub to create a Brand Kit for Content Creation and speed up time for future planning and implementation of your marketing strategies.

Build your voice with a strong online presence: Create content, publish regularly, on your website, and social media channels. This is where most customers will discover your brand and interact with it.
Be consistent: Growing a brand you need to be familiar, and consistent - this builds trust and reliability. Ensure that your brand message, voice, tone, and your branding should be consistent across all channels and touchpoints.
Be Responsive and engaging: By creating content that resonates with them, responding to their comments and feedback, and creating a sense of community around your brand.
Be authentic: Authenticity is essential when it comes to brand development. Be true to your brand values, and avoid trying to be something you're not.
Measure your success: Measure the success of your brand development efforts by tracking key metrics such as brand awareness, engagement, and conversion rates. Use these metrics to continually improve and refine your brand strategy.