By Katrina Puranik - Google Marketing Specialist, Ranking Australia
Keywords are essential to getting your website found online. If you don't show up when someone searches for you or your product/service offering, you might need help getting found online.
Google algorithm improvements incorporate advanced natural language processing and machine learning models such as BERT and MUM. These enhancements help Google better understand how users search for subjects, what kind of information they're looking for to suit their query's demands, and how different types of content on a site might best meet those needs.
The ultimate objective is to provide more relevant material for the end user to improve their search experience. With this in mind,
focusing on establishing a topic focus that satisfies the demands of a user at various phases of the buyer's journey, rather than
merely what keywords you will use on a page, has never been more crucial.
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