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How to Build a Brand Online - A guide for beginners

By Katrina Puranik - SEO Specialist & Google Marketing Expert, Founder of Ranking Australia


How to Build a Brand Online - A Beginners Guide

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How to build a Brand Online: A Beginners Guide >


LEARN FROM THE EXPERTS

Learn How To Brand Like A Pro With Canva

Ranking Australia has worked with a number of brands, starting out, and refreshing their brand to gain a competitive edge. We love getting creative, and brands continue to grow, and refine their identity over time. Just like a website - it is always being improved and updated. We have included a great video below from the archive that was fantastic content for our followers - we thought we would share it again for you to revise what you may have let go unnoticed with your brand marketing strategy. And to show you just how useful Canva is - and it has come so far since 2020.

A Digital Toolkit Webinar For Business Owners with Amanda Lowry, Kay Ridge, Katrina Puranik and The Digital Toolkit Experts.

See More Videos on YouTube >



Brand Development BEST PRACTICE

Our Approach to Brand Development and Design

Brand Design & Content for Engagement

We create your brand collateral for web banners, social media posts and content that increases engagement with your brand.  

Brand Development & Support Services

We will demonstrate how to piece together your brand using proven tips and strategies for generating brand awareness and consistency across a variety of digital platforms.


Get Noticed with Online with our Designs

Establishing Your Brand is about stimulating engagement from your target market. Ensuring that your content is pushed through a variety of digital channels to increase user engagement, and online conversions. 


Some of our work...

Learn How To Brand Like A Pro With Canva - Social Posts example 2
Learn How To Brand Like A Pro With Canva - Social Post Example
Learn How To Brand Like A Pro With Canva - Social Posts example 3

Talk to us about establishing your brand online - we can help with ideas, content creation, planning, and so much more. We have a team that is waiting to help you grow online. 

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How to build a Brand Online: A Beginners Guide

  1. Define your brand: Your brand should have a clear and consistent message that defines what you do, what your values are and how your brand stands out from its competitors. 
  2. Understand your target audience: Identify ideal customer avatar - how they think, what they need, how they live, where there are based, lifestyles, and quirky habits - everything to gain more insight into how you need to shape your brand. Understanding their needs, preferences, and behaviors can help you tailor your brand message to their unique requirements.
  3. Research your competition: know what you are up against. What marketing activities, and techniques they are using and use this as a gap analysis for your own branding strategy. To find out what is not being offered and how you can stand out above the rest?
  4. Develop a brand voice and tone: Establish a brand voice and tone that reflects your brand's personality and values. This should be consistent across all marketing and communication channels.
  5. Create a visual brand identity: One that reflects your brand's personality and values. This goes beyond your logo, it is your color scheme, typography, and overall design aesthetic.

TIP: Canva allows you to create a Brand Hub to create a Brand Kit for Content Creation and speed up time for future planning and implementation of your marketing strategies. 

  1. Build your voice with a strong online presence: Create content, publish regularly, on your website, and social media channels. This is where most customers will discover your brand and interact with it.
  2. Be consistent & Add Value: Growing a brand you need to be familiar, and consistent - this builds trust and reliability. Ensure that your brand message, voice, tone, and your branding should be consistent across all channels and touchpoints. Being present and supportive of others to build trust.
  3. Be Responsive and engaging: By creating content that resonates with them, responding to their comments and feedback, and creating a sense of community around your brand. Tag your network for more engagement!
  4. Be authentic: Authenticity is essential when it comes to brand development. Be true to your brand values, and avoid trying to be something you're not.
  5. Measure your success: Measure the success of your brand development efforts by tracking key metrics such as brand awareness, engagement, and conversion rates. Use these metrics to continually improve and refine your brand strategy.

Talk to us about today about our Branding Probe - We have free resources for all our clients. Find out more by booking a chat below. 

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be INFORMED.

Stay ahead of the Competition.

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Get discovered on Google. Meet with our Chief Google Business Specialist Katrina Puranik to explore the power of Google and how we can help your business. 

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