HOW DO YOU KNOW ITS WORKING?
5 Point Check for Successful Brisbane SEO
Building a website is only one aspect of your organic marketing strategy. Understanding the value SEO is another. But it is
essential that you create a well-oiled machine behind your website to ensure you have the systems that capture the leads that come
through. But how
#1 Increased Website Traffic
You can see from Google Analytics over time that your website has changes in website traffic. If you are refreshing your website this can
impact on traffic. If you have increased traffic this is great - but with out the increased leads coming through - you may need to assess
your content strategy. Ask yourself the following:
- What is my target audience searching for?
- Have I niched my content strategy to focus on this area?
- How often do your competitors post online?
#2 More Google My Business Views in Discovery
You can download your Google Business insights from your business listing locations. it will generate a report
#3 Improved Click-Through-Rate
Each time your website appears in a search results page (SERP) it is called an impression. When your impression results in a click, the
end user is taken through to the corresponding webpage. When your local SEO is focussed on Brisbane and your desired keywords, you will
then have an improved click-through rate that leads to online enquiries and sales.
#4 Increased Keywords / Search Queries
The more search queries that you show up for on Google Search Console - The more impressions you will get, website traffic, leads and so
on. You can can compare this to previous periods and see how much your visibility has grown - and you can see what keywords and phrases
you are actually showing up for. This is the heart of SEO Success Results.
#5 More Leads & Online Sales
Naturally - It is not difficult to see when things are working if you have tangible results. The only consideration is the time
commitment to getting there, and the level of competition you might have.