By Katrina Puranik - Google Marketing Specialist, Ranking Australia
Why are Google reviews important? How does it shape your online reputation?
It is the realtime evidence that your business delivers on its promises. Be sure to use consistent brand experience, and keyword friendly language to prompt your clients to provide reviews on specific "services or products" so that you get more visibility around these as search terms.
It is User Generated Content for your brand - As Google reviews, Facebook recommendations, LinkedIn referrals are worth
their weight in gold. There is alot of competition online and too many other brands ready and willing to respond to users - if
you ignore this side of your digital strategy - you have an untapped lead generator.
Get a screenshot from the client, and before you send this to Google
Here's an example of a Google review that would likely be removed due to a violation of multiple policies:
Title: Worst Restaurant Ever!
This place is a total dump! I waited forever for my food, and when it finally arrived, it was cold and tasted disgusting. The staff were rude and unhelpful, and the whole place looked filthy. I wouldn't recommend this restaurant to my worst enemy! #healthhazard #avoidatallcosts
This review violates several guidelines:
This type of review doesn't provide valuable information for potential customers and might be flagged for removal by Google.
Posts are significant for Google visibility. Also leveraging Google reviews as a strategy helps you appear more in local searches in google. This is local SEO at work.
Your Google Reviews helps with credibility and ranking. These can and should be integrated into your website for "real" testimonials. These reviews carry with them huge influence over product and service provider choices for clients.
We can help you maximise your reach on Google - Talk to a Google Marketing Specialist at Ranking Australia.
The way people find services has changed dramatically since the inception of the internet. Research shows that 97% percent of users performed an online search to find a local business. Needless to say, with these statistics managing your businesses online reputation is more important than ever. As a business owner you should be actively manage your online credibility, just as you do with your credibility in person. But how you do that? Ranking Australia has put together a few suggestions to help you and if you would like more in depth information, you can read more here.
Contact Us Today - we can help retrieve them.
There will always be some people who disagree, or want unrealistic outcomes, or even fake reviews that are deliberately designed to
hurt your reputation. What I can say, is don't let it get you down - this at least makes you "real". What's important is that you
must respond in a timely manner.
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