Beauty Advertising: The Long Term Marketing Strategy
Beauty Advertising: The Long Term Marketing Strategy - Compare Facebook, Google Ads, and SEO and discover whjy your website is the most powerful tool in your makeup kit!
By Katrina Puranik - Founder of Ranking Australia, Australia's Leading Google SEO Expert
Off-Page SEO plays a critical role in improving your website’s authority, visibility, and ranking on Google. While on-page
SEO focuses on your website itself, off-page SEO refers to the actions taken outside of your site to impact your search engine performance.
Below are proven off-page SEO strategies that can help you grow your online presence and attract more quality leads.
Off-page SEO involves all the activities carried out beyond your website to improve its authority and reputation online. These include building backlinks, social media engagement, brand mentions, and online PR. The goal is to establish your business as a trusted, high-value resource within your industry.
Social media is one of the most powerful off-page SEO tools available. By sharing your website content across social media platforms and actively engaging with your audience, you can increase brand visibility and drive referral traffic.
Choose platforms that suit your target market, for example, LinkedIn for professional services or Instagram for lifestyle brands and post consistently to strengthen your brand voice.
Publishing engaging, valuable blog content not only supports your SEO efforts but also attracts natural backlinks from other websites referencing your insights. Optimise your articles for Google using target keywords, internal links, and meta tags, then push them to Google Search Console to ensure they’re indexed quickly.
Well-optimised content demonstrates authority and builds trust, which helps generate organic traffic and quality backlinks over time.
Guest blogging is one of the most effective link-building strategies for off-page SEO. By writing articles for reputable websites within your industry, you create opportunities for backlinks that boost your domain authority.
Choose credible sites with good SEO performance, and focus on delivering real value to their audience. Avoid spammy backlink exchanges, Google values quality backlinks, not quantity.
Influencer marketing extends your brand reach by leveraging the audiences of respected industry figures or social media creators. When influencers share your content, mention your business, or link to your site, it can lead to higher engagement and valuable backlinks, strengthening your brand’s online credibility.
Participating in online discussions, Q&A sites (like Quora or Reddit), and professional forums related to your niche helps position your brand as an expert.
Share helpful advice, link to relevant resources on your website, and include your business details in your forum signature where
appropriate. This approach builds brand recognition and referral traffic over time.
Local SEO is a crucial off-page SEO strategy for Australian businesses. Claim and optimise your Google Business Profile, Apple Maps listing, and local directory profiles (such as Yellow Pages, TrueLocal, and Yelp).
Keep your NAP (Name, Address, Phone) details consistent across all listings, and update them regularly. Add photos, opening hours, and customer reviews to strengthen your visibility in local search results.
Press releases and digital PR are great ways to gain attention for new products, services, or milestones. When reputable media outlets feature your business, you earn high-authority backlinks and exposure to new audiences.
Avoid cheap link-building schemes, focus on earned media coverage and partnerships that align with your brand values and reputation.
Quality backlinks are earned, not bought. Every piece of off-page content, whether it’s a guest article, social post, or directory listing, should reflect your brand integrity and build real value for your audience.
At Ranking Australia, we help small businesses strengthen their online presence through expert SEO strategies, Google optimisation, and performance tracking.
Contact our SEO team today to book a Digital Brand Audit and discover how we can help you climb the search rankings.
With Katrina Puranik based in Brisbane, Australia driving your off-page & On-page SEO strategy.
By utilising these off-page content promotion strategies, you can increase your website's visibility and attract more traffic to your site. It's important to focus on high-quality, relevant content that adds value to your audience and encourages engagement and sharing. Additionally, make sure to track your results and adjust your strategy as needed to ensure the best possible outcome for your website. Find out how we can help - book a free info session below.
Meet
Katrina Puranik - Google SEO Expert. After 10 years
of Specialising in Organic Growth for business - Being Recognised as Award-winning T echnology and Marketing Expert. She knows how to
help your site rank on page #1! Contact us today to book a chat with her and level up
your business today.
Beauty Advertising: The Long Term Marketing Strategy - Compare Facebook, Google Ads, and SEO and discover whjy your website is the most powerful tool in your makeup kit!
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