Landing Page Builder

SEO Copywriting Guide

Included with Self-Paced SEO Copywriting Course Online - Click here to learn more

Get started now

Ranking Australia prides itself on the ability to support our clients through the more challenging areas of marketing. Particularly with Search Engine Optimisation in alignment with your brand's Products, Services, and your Brand's Identity.

Use the guide below to navigate the copywriting tool.

SEO Tools - Landing Page Builder - A copywriting guide

SEO Tools - Website Landing Page Structure Copywriting Guide

Complete the Copywriting Guide

Each section has a link to a form you can complete. You can get a copy of your content when you book a Discovery call with us - or simple contact us and we will send you a document with your copy organised.

Book a chat now >

Header Section

This contains the information for your Clients to Contact you now, and navigate your content.
What to include:

Social Links
Phone Number
Navigation Menus
Address
Latest Offer / Promotion / Incentives

Fill NOw >
Fill NOw >

Main Section

This is your first impression image banner. This section should resonate with your ideal clients, inspiring the reaction that occurs from when you solve their problems or fulfil their need. This is what is looks like when you provide your services. This needs to be clear, and straight to the point.

What to include:

Photos, Screenshots, Videos, Products, Event banners (Brand consistent)
Title, Subtitle (Clear and precise)
Links / Buttons to engage or buy (make it easy to register or buy)

Fill NOw >
Fill NOw >

Sections

The structure of your content should follow the EEAT approach, especially as it drives Google’s recognition of your authority on the content created. Use evidence as much as possible to demonstrate your experience and expertise.

EEAT: Expertise, Experience, Authority, Trust (Google-preferred)
4 Pillars of Copywriting: Picture, Promise, Proof & Push (Client-focused)
PAS Copywriting: Problem - Agitate - Solution (Sales-focused)

What to include:

Simply answer these questions along with your story, case studies, images, videos, testimonials, use plugins or widgets that are universal here to build trust through familiarity.

Section 1	Outline the problem you are solving, what is the product or service you are delivering?
Section 2	How will your product or service do this? What is your area of expertise that others don’t have? Highlight your point of difference.
Section 3	Outline in More Detail here - What do they get? Add Service Breakdown and Inclusions here Why Choose You, Your Product, Brand or Company?
Section 4	How have you Achieved this for your clients or customers? Demonstrate your results, case studies, reviews photos and videos.

Fill NOw >
Fill NOw >

Call-To-Action

You never know when a potential client is ready to engage, or how much time they have to scroll and read. At any point you could lose them - which is why, at every glance there should be a Call-to-action, providing an opportunity buy-in, purchase, or register.

This is also known as a Lead Magnet. Learn More

A CTA Snippet is simply small, and simple step to move them along to a complete sign up, or purchase.

Examples are Button, Link, Subscribe Now Form, Product to buy etc. DOWNLOAD NOW, BOOK NOW, BUY NOW, CONTACT US, REGISTER NOW.

A Complete CTA Section is a full form to solicit your services, or product(s) information with the Order / Buy button.

What to include in a form:

Be sure to use language on your buttons and forms that are relevant to your brand voice. Forms at initial buy-in should be no more than 5 questions - you are testing their patience with this as the trust they have is minimal at this point.

Name
Email
Phone / Mobile
1-2 Qualifying questions (Preferences)

Fill NOw > Fill NOw >

What do you need now?

Where to next for your copy? How can we help? Click on an option below to explore.

Landing Page Builder

SEO Copywriting Guide

Get started now

Ranking Australia prides itself on the ability to support our clients through the more challenging areas of marketing. Particularly with Search Engine Optimisation in alignment with your brand's Products, Services, and your Brand's Identity.

Complete the Copywriting Guide

Header Section

Main Section

Sections

Call-To-Action

What do you need now?

Talk to us about Google SEO Services & Marketing Support

Real Content Advice. Real Results. Real-time Local SEO Services.

Request a Callback

Get Optimised & Get Found on Google Today

Get discovered on Google. Meet with our Chief Google Business Specialist Katrina Puranik to explore the power of Google and how we can help your business.

Our Partners