Landing Page Builder

This contains the information for your Clients to Contact you now, and navigate your content.
 What to include:

• Social Links
• Phone Number
• Navigation Menus
• Address
• Latest Offer / Promotion / Incentives

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This is your first impression image banner. This section should resonate with your ideal clients, inspiring the reaction that occurs from when you solve their problems or fulfil their need. This is what is looks like when you provide your services. This needs to be clear, and straight to the point.

What to include:

• Photos, Screenshots, Videos, Products, Event banners (Brand consistent)
• Title, Subtitle (Clear and precise)
• Links / Buttons to engage or buy (make it easy to register or buy)

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The structure of your content should follow the EEAT approach, especially as it drives Google’s recognition of your authority on the content created. Use evidence as much as possible to demonstrate your experience and expertise.

EEAT: Expertise, Experience, Authority, Trust (Google-preferred)
4 Pillars of Copywriting: Picture, Promise, Proof & Push (Client-focused)
PAS Copywriting: Problem - Agitate - Solution (Sales-focused)

What to include:

Simply answer these questions along with your story, case studies, images, videos, testimonials, use plugins or widgets that are universal here to build trust through familiarity.

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You never know when a potential client is ready to engage, or how much time they have to scroll and read. At any point you could lose them - which is why, at every glance there should be a Call-to-action, providing an opportunity buy-in, purchase, or register. 

This is also known as a Lead Magnet. Learn More

A CTA Snippet is simply small, and simple step to move them along to a complete sign up, or purchase. 

Examples are Button, Link, Subscribe Now Form, Product to buy etc. DOWNLOAD NOW, BOOK NOW, BUY NOW, CONTACT US, REGISTER NOW.

A Complete CTA Section is a full form to solicit your services, or product(s) information with the Order / Buy button.

What to include in a form:

Be sure to use language on your buttons and forms that are relevant to your brand voice. Forms at initial buy-in should be no more than 5 questions - you are testing their patience with this as the trust they have is minimal at this point.

• Name
• Email
• Phone / Mobile
• 1-2 Qualifying questions (Preferences)

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