What is SEO?

Search Engine Optimisation is the development and design of your website to enhance and influence your ranking in Google Search Results. But how does it actually work?

Google prioritises websites based on a number of aspects in your website and on the world wide web. This incorporates Google’s “algorithm” for the placement relevant search results based on the content, structure, and web presence of websites websites according to search terms entered by the end user.

Our Google Specialists at Ranking Australia, consistently demonstrated measurable results that give real value to our clients on a daily basis.

What is SEM?

Search Engine Marketing (SEM) is your Paid Ranking. This refers to Pay-Per-Click advertising such as Google Ads or Bing Ads that are displayed at the top and bottom of search engine results. These are created by a marketing specialists preferably the same person that looks after your SEO. As your website is created, the keywords and landing pages are created to complement one another.

Keyword Research is very important to ensure that your content aligns with High Volume Search Terms. There is a fine line between dynamic content and excessive use of keywords that have the opposite effect of black listing you in Google. So make sure you seek advice or get a marketing specialist to improve your SEO and SEM.

Paid ranking can also boost your organic ranking. This improves your SEO. Adwords go hand in hand with SEO. Ranking Australia are Digital Marketing Specialists. Recognised by Google as as specialist in all areas of Google Ads.

The Web Presence Power Pack: SEO & Google Ads

We discovered a long time ago that SEO and Google Ads go hand in hand. Ranking Australia as a Google Partner, are specialists in all advertising networks of Google Ads. Google Ads are the Advertisements at the top and bottom of Google Search Pages, and across the Google Display Network. These are the ads that display as a banner, or image on individual websites. We maintain all our clients on the first page.

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