SEO (Search Engine Optimisation) refers the structure of your website, the layout, the content, the file-names, page-titles, images, and use of high volume search terms that contribute to your website being more relevant to search engines. SEO is also boosted by the use of listings across the web – we refer to your web presence which needs to be prominent and active. This means through the use of social media, search engine listings, and submissions of your sitemaps to the search engines, and embedding of data analytical code from say, Google Analytics. Also ensuring that all aspects have been addressed to give your website the best chance of reaching the top of Google Search results. Especially for the people who are looking for your brand, product, or service via search engines.